_____ is a marketing approach that assumes the needs satisfied by a product or service and the way it is used are the same everywhere in the world,and therefore utilizes a common marketing approach in all countries.

Question

Quizplus · Accepted Answer

Global marketing assumes that the needs and usage of a product or service are the same worldwide and therefore adopts a common marketing strategy for all countries. It aims to standardize the marketing approach to achieve economies of scale and cost savings. This approach requires a high level of coordination and integration across countries.

_____ Is a Marketing Approach That Assumes the Needs Satisfied