Which of the following types of products/service would be well suited to the use of a global advertising appeal?
A) brands that are promoted with image campaigns that play to universal appeals such as sex or wealth
B) products that play to universal motives and can be advertised using image or emotional appeals
C) high-tech products being introduced for the first time
D) products that appeal to market segments in each country with similar tastes,interests,needs,and values
E) all of the above
Correct Answer:
Verified
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