Gillette Had a Worldwide Advertising Campaign for Its Sensor Razors

Gillette had a worldwide advertising campaign for its Sensor razors using an ad campaign theme of "Gillette--the best a man can get." Some of the ads featured sports stars from the host country rather than using only one sports star in all of the ads. This is an example of a(n) :

A) localized advertising approach
B) application of the "think global,act regionally" approach to international advertising
C) totally global or standardized approach
D) totally customized approach
E) ethnocentric approach to advertising