The organizational approach to international advertising used by Levi Strauss & Co.which consists of a vice president of global marketing who oversees the company's marketing program in 60 countries but still provides autonomy to local and regional marketing directors is an example of a:

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The organizational approach used by Levi Strauss & Co. is a combination of centralized and decentralized approaches. While there is a global marketing VP who oversees the marketing program in 60 countries, autonomy is still given to local and regional marketing directors. This allows for both global consistency and local adaptation.

The Organizational Approach to International Advertising Used by Levi Strauss