Which of the following is a criterion that will influence a company's selection of an agency to handle its international advertising?

Question

Quizplus · Accepted Answer

All of the listed criteria can influence a company's selection of an agency to handle its international advertising. A company's organizational structure and the size of its international business will affect its needs and priorities for advertising. The level of control desired by the company will also influence its choice of agency, as some companies may prefer more control over the advertising process. Additionally, the agency's creative capabilities and track record will likely be important factors in the decision-making process. Therefore, option E, "all of the above," is the best choice.

Which of the Following Is a Criterion That Will Influence