During a World Cup soccer match,both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag,which includes sacred words from the Koran,on disposable packaging used in promotions.The uproar over this misuse of a cultural symbol forced a recall of the offending items._____ could have prevented this recall.

Question

Quizplus · Accepted Answer

Advertising research could have identified the cultural sensitivity of using the Saudi Arabia flag on disposable packaging, thus preventing the recall.

During a World Cup Soccer Match,both McDonald's and Coca-Cola Made