In the United States,people with golden tans are generally seen as attractive and possibly even well-to-do.However,in other countries,such as the Philippines,suntans are indicative of laborers and even underprivileged people.A U.S.company planning on marketing a line of tanning lotions,bronzing creams,and salves for sunburns globally realizes it is important to select an advertising agency that truly understands each foreign market.The company should:

Question

Quizplus · Accepted Answer

To truly understand the cultural nuances and perceptions of tanning in each foreign market, it would be best for the company to use local agencies for each country it wants to enter. Local agencies will have a better understanding of the market and cultural differences, allowing them to create effective marketing strategies that resonate with the local population. A U.S.-based agency or a superagency may not have the same level of understanding or cultural sensitivity required for successful marketing in each foreign market.

In the United States,people with Golden Tans Are Generally Seen