_____,the agency must know that humorous advertising appeals are popular in the United Kingdom but German consumers do not respond well to them.

Question

Quizplus · Accepted Answer

This situation requires a localized advertising strategy as it acknowledges that the culture and preferences of the target audience vary by country. The agency must tailor their advertising approach to cater to the preferences of the German market. A global marketing strategy or a centralized marketing strategy wouldn't work in this case as the same approach is applied across all markets. Sales promotion tactics and global public relations strategies may not relate directly to the issue at hand.

_____,The Agency Must Know That Humorous Advertising Appeals Are Popular