Yahoo,Inc.introduced mobile Internet stations in Tokyo,for use by fans of soccer.Kiosks were wrapped in Yahoo's purple and yellow logo and colors with notebook computers placed in them for fans to browse news,scores,and streaming video highlights from World Cup Soccer Games for free.This _____ was very successful and Yahoo expects to run the same campaign in the future.
A) public relations campaign
B) IMC program
C) sales promotion
D) image advertising
E) trade promotion
Correct Answer:
Verified
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