For global brands,_____ decisions are likely to be made at a corporate headquarters level while _____ is generally left to local managers.

Question

Quizplus · Accepted Answer

Sales promotional strategy decisions are typically made at the corporate level to ensure consistency and alignment with overall brand objectives, while the implementation of these strategies is often left to local managers to adapt to local market conditions.

For Global Brands,_____ Decisions Are Likely to Be Made at a Corporate