When Citibank launched its credit cards in India,it found the locals would work for much lower wages than in more developed countries.Therefore,Citibank decided to rely on ____ as a very focused and cost effective way to reach prospective customers.

Question

Quizplus · Accepted Answer

Personal selling is a highly effective way to reach prospective customers in a market where local workforces are willing to work for lower wages. Unlike other forms of marketing communication such as advertising or direct mail, personal selling allows for one-on-one interactions with potential customers, helping build relationships and trust. Therefore, for Citibank to successfully launch its credit cards in India, it likely relied heavily on personal selling as a cost-effective way to reach its target market.

When Citibank Launched Its Credit Cards in India,it Found the Locals