When PepsiCo tried to introduce Diet Pepsi to Brazil the company ran into stiff opposition from certain groups who felt that a diet soft drink would hurt the country's sugar cane business.A problem such as this is probably best approached using which of the following approaches?

Question

Quizplus · Accepted Answer

The best approach in this scenario is to use public relations efforts to work with groups who are opposed to the product and try to address their concerns. PepsiCo needs to understand the concerns of the groups and try to find a solution that satisfies both the groups and the company. This approach is likely to have a long-term impact and ensure a positive reputation for the company. Using advertising or sampling programs may not address the concerns of the groups and may even cause further opposition to the product.

When PepsiCo Tried to Introduce Diet Pepsi to Brazil the Company