Question 1

Government regulations and controls in a country can affect which aspect of a company's advertising program in a foreign country?

Accepted Answer

Government regulations and controls in a foreign country can affect all aspects of a company's advertising program, including the content of the ads, the media the advertisers can use, the use of foreign languages in ads, and the production location of an ad. Therefore, all of the above options are correct.

Question 2

The only South American country where Coca-Cola is not the market leader is Peru where local tastes prefer Inca Kola.Inca Kola is golden yellow in color and tastes like banana-flavored bubble gum.Which environmental factor is most responsible for the fact Coca-Cola does not sell well in Peru?

Accepted Answer

The cultural factor is most responsible for the fact that Coca-Cola does not sell well in Peru because locals have a preference for Inca Kola, which has become a symbol of Peruvian national identity and cultural pride.

Question 3

_____ factors of the international environment probably create more problems for advertisers than any others since they directly impact the ability to communicate effectively with consumers in foreign countries.

Accepted Answer

Cultural factors such as language, values, beliefs, and customs vary greatly across countries and can often create challenges for advertisers trying to effectively communicate with consumers in foreign markets. Understanding and adapting to cultural differences is crucial for successful international advertising.

Question 4

Variables such as language,customs,tastes,values and life styles are part of a country's:

Accepted Answer

Culture encompasses language, customs, tastes, values, and lifestyles, and therefore, the cultural environment is the best choice. Infrastructure refers to the physical assets of a country like transportation, communication networks, etc. Demographic environment includes factors like age, gender, income, education, etc. Regulatory environment relates to the rules and regulations of a country, and the political-legal environment covers the political and legal framework of a country.

Question 5

A delivery service must understand that as a result of _____ differences,Europeans are not as time-sensitive as Americans,and Asians are even less time sensitive than Europeans.

Accepted Answer

The statement refers to cultural differences among Europeans, Americans, and Asians in terms of their sensitivity towards time. It implies that cultural factors play a significant role in shaping people's attitudes towards punctuality and timeliness, which could impact their expectations and preferences for delivery services. Therefore, the best option is cultural (option D). The other options (economic, demographic, political, and infrastructure) are less relevant to the given context.

Question 6

Diet Coke is known as Coca-Cola Light in Germany,France and many other countries because these countries have legal restrictions prohibiting the use of the word diet.This is an example of how _____ factors affect global marketing.

Accepted Answer

The legal restrictions on the use of the word "diet" in certain countries is a political and legal factor that affects global marketing.

Question 7

_____ are beliefs and goals shared by members of a society regarding ideal end states of life and modes of conduct.

Accepted Answer

Cultural values refer to the beliefs and goals shared by members of a society regarding ideal end states of life and modes of conduct. Ethical attitudes, learned perceptions, ethical perceptions, and cognitive responses may be related to cultural values but are not synonymous with them.

Question 8

An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities,the German communities and the French communities that exist in the nation.For instance,in the French-speaking community of Waloons in Belgium the home shopping channel is legal.It is an illegal operation,however,in Flanders,the area of the country where Flemish is spoken.This is an example of how _____ factors affect global marketing.

Accepted Answer

The difference in the legality of the home shopping channel in different communities within Belgium is an example of how political/legal factors affect global marketing. The laws and regulations governing businesses differ in different countries and even within different regions or communities within the same country, which can pose challenges for global marketers.

Question 9

To reach out to the youth market in the Middle East Coca-Cola and Pepsi corporations have:

Accepted Answer

Using a variety of IMC (Integrated Marketing Communication) tools including sponsorships and branded entertainment is the most effective way to reach out to the youth market in the Middle East. This way, the companies can create brand awareness, build emotional connections with their target audience, and reinforce their brand image by associating themselves with events, celebrities, and other entertainment-related activities that resonate well with the youth in the region. Pressuring governments or emphasizing their association with America may not be well-received or effective, and targeting parents may not directly influence the consumption preferences of teenagers. Therefore, option C is the best choice.

Question 10

Since the European Union banned the use of food dyes in seafood,the salmon market has suffered.People mistakenly believe that salmon is naturally pink.Unfortunately,salmon is an unappetizing gray color.This is an example of how _____ factors can inadvertently hurt small businesses.

Accepted Answer

The ban on food dyes used in seafood was a political/legal decision made by the European Union. This decision inadvertently hurt small businesses operating in the salmon market, as the ban led to consumers believing that the unappetizing gray color of salmon was natural. This shows how political/legal factors can have an impact on small businesses, even if unintentional.

Question 11

Direct marketing experts believe loyalty programs are poised for tremendous growth in South America.These experts believe as a result of the importance of personal relationships as well as a strong sense of family that is pervasive on the continent,marketing programs that emphasize relationships will perform better than others.This strong sense of family and the importance of relationships would both be classified as:

Accepted Answer

The strong sense of family and importance of relationships are cultural values that are pervasive in South America.

Question 12

_____ is a marketing approach that assumes the needs satisfied by a product or service and the way it is used are the same everywhere in the world,and therefore utilizes a common marketing approach in all countries.

Accepted Answer

Global marketing assumes that the needs and usage of a product or service are the same worldwide and therefore adopts a common marketing strategy for all countries. It aims to standardize the marketing approach to achieve economies of scale and cost savings. This approach requires a high level of coordination and integration across countries.

Question 13

Advertisers can handle potential problems that may arrive from diversity in language and cultural differences in signs and symbols in various countries by:

Accepted Answer

To handle potential problems that may arise from diversity in language and cultural differences in signs and symbols in various countries, advertisers should consider doing any or all of the above suggestions. By using a local ad agency, consulting local employees, and hiring companies that specialize in translating advertising slogans and copy into local languages, advertisers can ensure that their message will be effectively communicated to their target audience. It is important to consider all of these options in order to navigate potential cultural barriers and ensure the success of the advertising campaign.

Question 14

Most Asian women are shy about their bodies.Eight-two percent of all Korean women sleep with underpants and a bra under their nighties.This would be important _____ information to a company like Victoria's Secret as it expands into Korean markets.

Accepted Answer

The information provided is related to the cultural aspect of the Korean market. Understanding cultural norms and beliefs is crucial for any company entering a foreign market, especially in the clothing and lingerie industry where preferences and attitudes towards body image vary widely across different cultures. Knowing that most Korean women are shy about their bodies and tend to wear undergarments under their nighties could help Victoria's Secret tailor their marketing strategies and product offerings to cater to the local culture and preferences. Demographic information (such as age, gender, income) and economic factors (such as GDP, inflation rate) are also important for market analysis, but they are not directly relevant to the cultural insight provided in this statement. Political and infrastructure factors are even less relevant in this context.

Question 15

,Dutch and German because all three languages are commonly spoken in Belgium.This language difficulty represents a _____ problem for a U.S.company trying to sell its products on the Belgian home shopping channel.

Accepted Answer

The language difficulty represents a cultural problem for the U.S. company, as it relates to the differences and nuances present in the languages commonly spoken in Belgium.

Question 16

Polaroid Corporation encountered great problems when it attempted to market instant cameras in France.The French consumer saw little need for having a picture developed instantly.This indicates Polaroid did not understand the French _____ environment.

Accepted Answer

The French consumer's lack of interest in instant cameras indicates a cultural difference, suggesting that Polaroid did not understand the French cultural environment.

Question 17

Direct marketing experts believe loyalty programs are poised for tremendous growth in South America. These experts believe as a result of the importance of personal relationships as well as a strong sense of family that is pervasive on the continent, marketing programs that emphasize relationships will perform better than others. This strong sense of family and the importance of relationships would both be classified as:

Accepted Answer

The strong sense of family and importance of relationships are both cultural values, as they are deeply ingrained in the social norms and traditions of South American society.

Question 18

A U.S.exporter of baby furniture would be interested in how many people are in the Full Nest I stage of the family life cycle in a country that is was planning on exporting its products to.This type of information is part of a nation's _____ environment.

Accepted Answer

The demographic environment includes characteristics of a population such as age, gender, income, education, and family size. The number of people in the Full Nest I stage of the family life cycle would fall under this category.

Question 19

In France,cosmetics are used heavily by men as well as women and advertising directed to the male market is common.Consumers in the U.S.are heavier users of personal hygiene products such as deodorants and mouthwashes.These are examples of _____ differences that affect consumption patterns.

Accepted Answer

The differences in the use of cosmetics and personal hygiene products between France and the U.S. are influenced by cultural factors. In France, the cultural norm may be to use cosmetics regardless of gender, while in the U.S. personal hygiene products may be more heavily marketed and normalized for daily use. Demographic factors refer to characteristics such as age or income, economic factors refer to financial considerations such as price or availability, regulatory factors refer to laws or government policies, and generic factors refer to the general characteristics of a product.

Question 20

Some governments require local production of any commercials shown on television in their countries to:

Accepted Answer

Governments require local production of commercials to create jobs for local production companies, prevent foreign ad agencies from dominating the advertising business, and protect their cultural values. Additionally, it supports the nationalistic viewpoint of the government. Thus, all of the options A, B, C, and D are correct.

Quiz 20: International Advertising and Promotion