The Ogilvy Award is awarded to the:
A) advertising agency that can show how research was used to develop a successful promotional program
B) specific media vehicle that had the greatest reach and frequency
C) best annual example of event sponsorship
D) most successful advertising campaign designed for a non-profit organization
E) advertising agency that made the most effective use outdoor advertising
Correct Answer:
Verified
Q1: According to the text,which of the following
Q2: Which of the following is a pretest
Q3: Which of the following is a posttest
Q4: Which of the following is an argument
Q5: An advertiser who is measuring the effectiveness
Q7: Which of the following is used in
Q9: Marketers should assess advertising effectiveness measures in
Q10: Which of the following is an argument
Q11: Marketers should assess advertising effectiveness measures in
Q16: Advertising testing methods such as association measures,tracking
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