Which of the following is the methodology a manufacturer of computer game software could use to test the concepts being used to create an ad to appeal to preteens?
A) a split-run test
B) a storyboard
C) the Delphi technique
D) computer simulation
E) a focus group
Correct Answer:
Verified
Q21: Commercials and print ads are post-tested to:
A)gain
Q24: To try to help Americans prepare for
Q26: The fact that people in market research
Q27: Disadvantages associated with laboratory tests include:
A)lack of
Q27: In a field test,the firm:
A)makes a final
Q30: ?
A)Provide measurements that are relevant to the
Q32: Which of the following is NOT an
Q34: Most television commercials are designed so to
Q38: Posttesting is designed to:
A)act as a benchmark
Q47: The set of principles adopted by large
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