painted on the handles and targeted to young girls.In each toothbrush package,it inserted a free sample of Princess toothpaste.To determine the effectiveness of this new sales promotion,the toothbrush manufacturer should measure:
A)sales of Princess toothpaste before the promotion vs.sales of Princess toothpaste after the promotion
B)the market share of Oral-B's Princess toothbrush before and after the campaign
C)the long-term results of the sales promotion
D)inquiries
E)physiological factors

Question

Quizplus · Accepted Answer

Sales of Princess toothpaste before and after the promotion will help the toothbrush manufacturer determine if their sales promotion was effective in driving sales of the toothpaste. It directly measures the impact of the promotion on the sales of the promoted product. Market share, long-term results, inquiries, and physiological factors may also be important metrics to track, but they may not directly capture the impact of the promotion on the sales of the product.

Painted on the Handles and Targeted to Young Girls