Which of the following statements about personal selling is true?
A) Personal selling would play a dominant role in a company that sells machinery to the oil drilling industry.
B) The role of personal selling would be minimal in a company that sells disposable razors.
C) In many companies the sales manager controls personal selling.
D) In an integrated marketing communications program,personal selling is a partner with other promotional mix elements.
E) All of the above statements about personal selling are true.
Correct Answer:
Verified
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Q19: The difference between selling and relationship marketing
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