At which stage of the adoption hierarchy would personal selling likely be LEAST useful?

Question

Quizplus · Accepted Answer

At the awareness stage, the potential customers are just getting to know about the existence of the product or service. Personal selling would not be effective at this stage as it requires a mass communication tool to create general awareness. Therefore, other promotional tools such as advertising and public relations would be more effective in creating awareness.

At Which Stage of the Adoption Hierarchy Would Personal Selling