An ad in a dental trade magazine for a new product to sterilize equipment asks anyone interested in more information about the product to request an information pamphlet.These names and addresses of those dentists who made the request for more information are then given to the product manufacturer's salespeople.This is an example of how _____ activities can be combined with personal selling.
A) sales promotion
B) publicity
C) public relations
D) direct marketing
E) telemarketing
Correct Answer:
Verified
Q63: Quantitative measures used to evaluate sales personnel
Q64: Qualitative measures used to evaluate sales personnel
Q65: Telemarketing has been effectively combined with personal
Q66: Promotional tools designed to support and encourage
Q67: Selling skills:
A)are a qualitative measure of sales
Q68: The ability of the sales force to
Q69: Criteria used in the evaluation of the
Q71: Car manufacturers have used a franchise dealer
Q72: Which of the following statements about the
Q73: Perhaps the greatest value of the Internet
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents