Solved

Car Manufacturers Have Used a Franchise Dealer Network Since 1910

Question 71

Multiple Choice

Car manufacturers have used a franchise dealer network since 1910 to sell vehicles. FordDirect.com is a place buyers can go, specify what features they want, and then learn which dealerships have cars that match their requirements. This is an example of how personal selling can be effectively combined with:


A) direct marketing
B) consumer promotions
C) trade promotions.
D) public relations..
E) the Internet

Correct Answer:

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