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Which of the Following Is NOT One of the Ten

Question 30

Multiple Choice

Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?


A) Does the plan include analysis of recent editorial coverage?
B) Do the PR people understand the product's strengths and weaknesses?
C) Is the plan acceptable to marketing?
D) Are the objectives specific and measurable?
E) Does the program clearly describe what the PR activity will be and how it will benefit the company?

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