Which of the following groups would most likely be the target of public relations efforts designed to increase communications with external audiences?

Question

Quizplus · Accepted Answer

Potential investors and the media would be the most important external audiences for public relations efforts aiming to improve communication. Investors would be interested in timely, accurate, and favorable information about a company's performance, while the media can help amplify the company's message to a broader audience. Current customers and employees of the firm are internal audiences, while suppliers would fall under the category of external stakeholders that are not the primary targets of public relations efforts. The public at large and stockholders are also important, but may be too broad or wide-ranging to be the sole focus of such efforts.

Which of the Following Groups Would Most Likely Be the Target