Unilever is the world's largest manufacturer of ice cream.When the Anglo-Dutch company decided to invest in retailing ice cream,it gathered news representatives from the major newspapers to a meeting in which the company unveiled its prototype ice-cream van and showed pictures of ice-cream kiosks that it was setting up on the world's beaches.Which public relations tool was employed?
A) community involvement
B) integrated public relations activities (IPRA)
C) exclusives
D) press conference
E) press release
Correct Answer:
Verified
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A)customers
B)the public
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A)is typically a long-term strategy
B)is designed to
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