Criteria for measuring the effectiveness of public relations activities include:

Question

Quizplus · Accepted Answer

While all of the choices listed can be used to measure certain aspects of public relations activities, the most accurate and comprehensive way to measure effectiveness is through the percentage of positive and negative articles over time. This provides a clearer picture of how the public is perceiving the organization and its efforts to communicate with them. The other choices listed are more quantitative in nature and do not necessarily reflect the overall impact of the public relations activities.

Criteria for Measuring the Effectiveness of Public Relations Activities Include