An American Airlines ad shows a golf ball laying at a green.The copy reads,"It's hard to believe that people can be so passionate about an inanimate object that merely flies through the air and lands on the ground.We,however,understand completely." This ad shows American Airlines creating an image of safety for itself.It is an example of which type of image advertising?

Question

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The ad is an example of general positioning advertising because it is creating an image or perception of American Airlines as understanding and passionate about their customers, which reinforces their brand positioning. It does not fall under recruitment ads, sponsorships, paid positive publicity, or financial support ads.

An American Airlines Ad Shows a Golf Ball Laying at a Green.The