If you follow college football you may have noticed over the years that bowl games are using large corporation names such as the Nokia Sugar Bowl.What type of advertising is being used when a large corporation like Nokia sponsors a college bowl game?

Question

Quizplus · Accepted Answer

This is an example of image advertising, as the corporation is using the bowl game sponsorship to promote and enhance its own brand image and align itself with the positive association of college football.

If You Follow College Football You May Have Noticed Over