In the Opening Vignette,Macy's Learned That Extensive Use of Discounts

In the opening vignette,Macy's learned that extensive use of discounts and promotional offers:

A) reduces the effectiveness of nonfranchise-building promotions
B) undermines their ability to build and maintain brand equity
C) creates a game that can only be refunded through bonus packs
D) are effective substitutes for self-liquidating off-invoice allowances
E) create accounting nightmares