______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force,distributors,or to ultimate consumer with the primary objective of creating an immediate sale.

Question

Quizplus · Accepted Answer

A sales promotion is the only option that fits the definition given - offering an extra value or incentive for the product with the primary objective of creating an immediate sale. Brand advertising aims to increase brand awareness and image, direct marketing involves communicating directly with potential customers, a promotional allowance is a discount given to retailers for carrying a company's products, and specialty marketing focuses on specific target markets or interests. None of these fully fit the definition given.

______ Is Defined as a Direct Inducement That Offers an Extra