Which of the following elements of the integrated marketing communications programs is designed to provide an extra incentive to consumers to purchase a brand?

Question

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Sales promotion is designed to provide an extra incentive to consumers to purchase a brand. This can include things like coupons, discounts, contests, or free samples. Sales promotions are typically short-term tactics that are used to increase sales and create a sense of urgency among consumers.

Which of the Following Elements of the Integrated Marketing Communications