Which of the following statements does NOT describe an aspect or characteristic of sales promotion?
A) A sales promotion provides an extra incentive to buy.
B) A sales promotion is an acceleration tool designed to speed up the selling process.
C) Sales promotion can be targeted to different parties in the marketing channel.
D) Sales promotions now account for more of marketer's promotional budget than media advertising.
E) Most of the sales promotional dollars are spent on consumer-oriented promotions.
Correct Answer:
Verified
Q6: _ is defined as a direct inducement
Q7: Marketing planning and reward systems may lead
Q8: In the opening vignette,Macy's learned the hard
Q10: Marketers can target sales promotion efforts to:
A)consumers
B)retailers
C)distributors
D)salespeople
E)all
Q12: All of the following are examples of
Q13: Which of the following helps to explain
Q14: Consumers have become more sensitive and responsive
Q15: All of the following are examples of
Q16: Which of the following developments have resulted
Q16: Coupons,bonus packs,premiums and samples are promotional offers
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