Consumer-oriented sales promotions are part of a promotional ______ strategy.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are designed to appeal to end consumers and motivate them to make a purchase. Pull marketing strategies focus on attracting customers towards the product and creating demand from the end consumer. This is in contrast to push marketing strategies, which are directed towards the supply chain and aim to push products towards the end consumer. Thus, pull strategy is more relevant when it comes to consumer-oriented sales promotions.

Consumer-Oriented Sales Promotions Are Part of a Promotional ______ Strategy