How has the view of sales promotions changed during the past decades?

Question

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Over the past decades, the view of sales promotions has shifted from being seen as a short-term tactic to increase sales, to being considered an essential part of an organization's branding strategies. Marketers now recognize the potential of sales promotions to not only drive sales but also to build brand image and loyalty. This shift in perception has led to the increased use and investment in sales promotions by companies.

How Has the View of Sales Promotions Changed During the Past