Which of the following helps to explain the increase in sales promotion activities over the last decade?
A) the increase of brand loyalty in many product categories
B) the tremendous decrease in the number of new products
C) the increased emphasis on long term strategy and performance by most companies
D) the advertising clutter problem
E) all of the above
Correct Answer:
Verified
Q8: In the opening vignette,Macy's learned the hard
Q10: Marketers can target sales promotion efforts to:
A)consumers
B)retailers
C)distributors
D)salespeople
E)all
Q11: Which of the following statements does NOT
Q12: All of the following are examples of
Q14: Consumers have become more sensitive and responsive
Q15: All of the following are examples of
Q16: Which of the following developments have resulted
Q16: Coupons,bonus packs,premiums and samples are promotional offers
Q17: In the opening vignette,Macy's learned that extensive
Q18: Consumer-oriented sales promotions are part of a
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