Which of the following developments have resulted in a transfer of power from manufacturers to retailers?
A) The advent of optical scanners and computers gave manufacturers access to sales information.
B) Manufacturers are spending more money on media advertising.
C) Consolidation in the grocery industry has resulted in larger chains with greater buying power and clout.
D) Manufacturers are spending more money on marketing research.
E) Manufacturers are introducing more private-label brands.
Correct Answer:
Verified
Q11: Marketers who are being held accountable for
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Q13: Hasbro,a toy company,teamed with the retailer Toys
Q14: Another name for account-specific marketing is:
A)a planogram
Q15: Consumer-oriented sales promotions are part of a
Q17: How has the view of sales promotions
Q18: One reason for consumer's increased sensitivity to
Q19: When a marketer distributes coupons for a
Q20: Which of the following elements of the
Q21: Promotional incentives such as coupons or refund
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