How are marketers responding to the fragmentation of the consumer market?

Question

Quizplus · Accepted Answer

Marketers are responding to the fragmentation of the consumer market by using more sales promotions that are tied into local events. This allows them to tailor their marketing efforts to specific segments of the market and connect with consumers on a more personal level. By focusing on local events, marketers can also tap into the sense of community that many consumers feel and create a deeper relationship with them.

How Are Marketers Responding to the Fragmentation of the Consumer