Critics of sales promotions contend the increase in sales promotions is leading to a decrease in:

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Critics argue that the excessive use of sales promotions can dilute a brand's image and erode its brand equity, which is the value a brand adds to a product beyond its functional benefits. This is because brands that rely too heavily on promotions may be perceived as low-quality or as lacking in unique value propositions. Retailer power, ad readership, promotional traps, and consumer primacy are not directly related to the impact of sales promotions on brand equity.

Critics of Sales Promotions Contend the Increase in Sales Promotions