Which of the Following Statements Correctly Describes the Relationship Between

Which of the following statements correctly describes the relationship between brand equity and sales promotion?

A) Critics argue sales promotion spending contributes to the destruction of brand equity.
B) Critics argue every dollar that is spent on promotion rather advertising devalues the brand.
C) Critics argue sales promotion is leading to reductions in brand equity because it comes at the expense of media advertising.
D) Not all sales promotion activities detract from brand equity.
E) All of the above statements about the concerns over the relationship between brand equity and advertising and promotion are true.