Which of the following is an example of a sales promotion that can be used to contribute to franchise building?
A) a 50-cents off coupon on a box of Minute Rice to encourage repurchase
B) a sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand
C) a $50-rebate offer on the purchase of a Lane cedar chest
D) a price reduction of $5 on a pair of Lee jeans
E) all of the above
Correct Answer:
Verified
Q6: _ is a recent development whereby companies
Q14: Another name for account-specific marketing is:
A)a planogram
Q28: Critics of sales promotions contend the increase
Q32: Which of the following statements correctly describes
Q33: Which of the following statements about the
Q34: Consumer-franchise-building for a brand:
A)is the exclusive responsibility
Q35: Which of the following statements about the
Q36: The building or reinforcement of consumer-franchise or
Q41: Which of the following is an example
Q42: Which of the following describes a sales
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