Which of the following is a reasonable objective for consumer-oriented sales promotions?
A) to obtain trial of a new brand
B) to encourage repurchase of a brand
C) to increase consumption of an established brand
D) to enhance advertising and marketing efforts
E) all of the above
Correct Answer:
Verified
Q6: _ is a recent development whereby companies
Q14: Another name for account-specific marketing is:
A)a planogram
Q28: Critics of sales promotions contend the increase
Q31: Promotional activities designed to accelerate the purchase
Q41: Which of the following is an example
Q41: The sales promotion tool that critics contend
Q42: Which of the following describes a sales
Q45: The American Airline AAdvantage promotional program rewarded
Q46: The objective of a $.75-off coupon for
Q48: Samples would be an appropriate promotional strategy
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