When Campbell Soup Company introduced its V8 Splash fruit medley juices, the company gave out free samples at Sam's Clubs and distributed millions of 50-cents-off coupons. The objective(s) of these sales promotion tools was to:

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The objective of giving out free samples and discount coupons is to encourage consumers to try the product (obtain trial) and then repurchase it in the future. This increases the chances of creating brand loyalty and increasing consumption of the established brand. Defending the brand's customer base and targeting a specific market may also be a benefit of these promotions, but the primary objective is to increase trial and repurchase. Creating long-term brand equity may be a long-term benefit of repeat purchases and brand loyalty, but it is not the immediate objective of these specific sales promotion tools.

When Campbell Soup Company Introduced Its V8 Splash Fruit Medley