Which of the following statements about sales promotions is true?
A) Ivory soap carving contests were used to support the war effort in World War II.
B) McDonald's was sued for illegally using the Monopoly game contest.
C) The Oscar Mayer Wienermobile was the first sales promotion premium offer.
D) Sweepstakes are seen as more involving and more motivating than contests.
E) The oldest,most widely used,and most effective sales promotion tool is the cents-off coupon.
Correct Answer:
Verified
Q41: Smucker's ran a sweepstakes promoting Smucker's ice
Q44: Sampling for a product such as expensive
Q54: _ is generally considered the most effective
Q55: When Campbell Soup Company introduced its
Q56: Samples would be an appropriate promotional strategy
Q58: Which of the following is NOT a
Q61: An advantage of coupons is that they:
A)elicit
Q62: _ distributed the first coupon in 1895.
A)C.W.Post
Q63: _ coupon.
A)cross-ruff
B)bounce-back
C)instant
D)cross sell
E)same purchase
Q64: A recent study of coupon redemption patterns
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