The objective of a $.75-off coupon for Selsun Blue dandruff shampoo was most likely to:

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The objective of offering a coupon for a specific brand is typically to attract users of competitive brands to switch to the advertised brand. It is unlikely to attract non-users or identify new uses for the brand with a coupon. Showing new usage situations for the brand may be a different marketing objective that would require a different strategy.

The Objective of a