Samples would be an appropriate promotional strategy to:

Question

Quizplus · Accepted Answer

Samples are an effective way to introduce a new flavor of sport drink to the marketplace by allowing potential customers to try the product and potentially become loyal customers. Samples may not be as effective for an every day low price strategy (A) as the focus is on the low price rather than providing free products, and may not be the key tactic for a push promotional strategy (B) which relies on personal selling and incentives to push the product to customers. Additionally, samples may not be the best choice for supporting reminder advertising for a product in the decline stage of its product life cycle (D) as the focus may be on cost-cutting rather than promotion. Therefore, the best choice is C.

Samples Would Be an Appropriate Promotional Strategy To