Sampling programs are most effective when the product:

Question

Quizplus · Accepted Answer

Sampling programs are most effective when the product has any or all of the above characteristics. Low unit value ensures that samples do not cost too much, making it easier to distribute them. Divisibility of a product makes it possible to break them into small sampling units, allowing more consumers to try them. A short purchase cycle motivates consumers to make an immediate purchase after trying the samples. Products with features and benefits that are easily experienced and appreciated are more likely to create a positive impression and motivate consumers to make a purchase. Therefore, products with any or all of the above characteristics are suitable for a sampling program.

Sampling Programs Are Most Effective When the Product