Which of the following statements describes a limitation associated with using coupons as sales promotional tools?
A) Coupons offer price reductions only to those consumers who are price sensitive.
B) Coupons are often used by consumers who are already loyal to the brand.
C) Coupons for established brands or products are not redeemed.
D) Coupons can encourage trial and repeat purchase of a brand.
E) All of above statements describe limitations associated with using coupons as sales promotional tools.
Correct Answer:
Verified
Q50: The oldest, most widely used, and most
Q61: An advantage of coupons is that they:
A)elicit
Q62: _ distributed the first coupon in 1895.
A)C.W.Post
Q63: _ coupon.
A)cross-ruff
B)bounce-back
C)instant
D)cross sell
E)same purchase
Q64: A recent study of coupon redemption patterns
Q65: _ coupon.
A)bounce-back
B)cross-ruff
C)instant
D)premium
E)cross-sell
Q67: and redeemed at the time of the
Q68: The most popular method for distributing coupons
Q69: Which of the following statements about on-package
Q78: _ couponing is a method for distributing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents