When calculating the costs of a couponing program,marketers should consider:

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Marketers should consider all of the listed costs when calculating the costs of a couponing program. Production costs include the cost of creating the coupons. Redemption costs refer to the value of the coupons redeemed by consumers. Handling costs involve the cost of processing and managing coupons. Distribution costs refer to the cost of distributing coupons to consumers. All of these costs should be taken into account to accurately determine the overall costs of a couponing program.

When Calculating the Costs of a Couponing Program,marketers Should Consider