Which of the following statements about the use of premiums as a sales promotion tool is true?
A) The use of premiums is very popular among fast food restaurants as a way of attracting children.
B) Premiums are not subject to restrictions from industry and government agencies.
C) Redemption rates for mail-in premium offers are very high.
D) Consumers are always required to pay at least some of the costs of a premium offer.
E) Mail-in premiums offer immediate reinforcement to the purchaser.
Correct Answer:
Verified
Q69: Which of the following is a disadvantage
Q70: Which of the following statements about the
Q71: Kellogg's promoted a Bart Simpson watch to
Q72: An effective premium is one that:
A)distracts consumers
Q73: Electronically dispensed checkout coupons:
A)generate impulse buying and
Q75: Gillette's market research shows that most consumers
Q76: Quaker Oats cereal included tubes of Colgate
Q77: With a _ consumers compete for prizes
Q78: _ couponing is a method for distributing
Q79: Sweepstakes and contests:
A)are primarily used to move
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents