Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?
A) a free tube of Colgate toothpaste in a box of Life cereal
B) a pack of baseball cards in a box of Cheerios cereal
C) a free sport bottle with the purchase of a four-pack of Gatorade
D) a dish towel in a box of Tide laundry detergent
E) a pack of golf tees inside a box of golf balls
Correct Answer:
Verified
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