Which of the following is NOT a problem associated with the use of contests and sweepstakes?
A) The contest or sweepstakes offer may overshadow the brand.
B) There are numerous legal problems and considerations included in designing and administering these promotions.
C) Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness.
D) The contest or sweepstakes can create excitement and interest in a brand.
E) The contest or sweepstakes often fails to contribute to the brand franchise.
Correct Answer:
Verified
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