When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages,a marketer is using a:

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When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, it is called a price-off deal. This type of promotion encourages consumers to make a purchase because they are getting a discount. Bonus packs, rebates, refund offers, and bounce back coupons are all different types of promotions with varying mechanics.

When Reductions from the Regular Price of a Product Are